The Big Food Fight on C4

Channel 4 is about to start a series of programs which will question the way we think about food.

Channel 4 Big Food Fight

You may have seen the “fake” team building advert featuring Hugh Fearnley-Whittingstall, Jamie Oliver and Gordon Ramsay. All three chefs will be appearing in programs which will challenge our views on the food we eat, where it comes from and how healthy it is. tells us:

After this January, you will never look at food the same way again. The Big Food Fight is Channel 4’s groundbreaking season of programming that aims to raise awareness and encourage debate about food production, animal welfare and healthy eating.

Hugh Fearnley-Whittingstall ends up a long way from the River Cottage as he explores the harrowing hidden side of intensive chicken farming in Hugh’s Chicken Run. Jamie Oliver reveals what is really on your plate in Jamie’s Fowl Dinners. And in a unique experiment in mass interactive cooking, we invite you to participate in Gordon Ramsay Cookalong Live.

Throughout The Big Food Fight, keep your browser turned to 4Food. Get involved in the national debate about chicken farming, discover all the facts you need to know to make informed decisions about what you eat and join Gordon Ramsay as he gives ten web-exclusive masterclasses to get your culinary skills up to scratch ahead of his Cookalong Live. We’re stirring up controversy and seasoning it with unique events sprinkled with shocking revelations. Maybe this time, Hugh Jamie and Gordon have bitten off more than they can chew.

Also showing as part of the Big Food Fight season, Eat Yourself To Death sees anatomist Dr Gunther von Hagens and Jamie Oliver join forces to explore the disturbing physical consequences of processed foods. Von Hagens will conduct a hard-hitting autopsy of a fast-food addict. The consequences of bad food habits are brought home to a selection of living volunteers as a doctor confronts test subjects with the scale of their obesity.

In the Diet That Time Forgot, junk food addicts trade places with the Shimshal people of Northern Pakistan, who are reputed to follow the healthiest diet on the planet. Will the Shimshal take to turkey twizzlers? Will the lardy Brits lap up fresh fruit and dried yak? This reality TV experiment weighs up traditional cuisine versus modern processed food. Will it find it wanting?

All of this is to come in the New Year. We don’t want to spoil your turkey just yet. But to whet your palette for the debate to come, we want to share with you some of the facts surrounding intensive chicken farming, the issue that will form the centre of Hugh’s Chicken Run.

The programs kick off on Monday 7th January and continue until the 19th.

Hugh’s Chicken Run – 7, 8 & 9 Jan, 9pm
The Truth About Food – 10 Jan, 9pm
Jamie’s Fowl Dinners – 11 Jan, 9pm
Fast Food Junkies go Native – 15 Jan, 9pm
Jamie’s Eat To Save Your Life – 16 Jan, 10pm
It’s Not My Fault I’m Fat – 17 Jan, 9pm
Gordon Ramsay Cookalong: LIVE – 18 Jan, 9pm

These shows may be uncomfortable viewing for some people but I think it’s important to know where your food has come from and how it has got to your plate as well as knowing what it’s doing to your body.

I’ll be watching the shows, if you do please post a comment and let me know your thoughts.


About itsfood

An IT Manager with an interest in tech (because he's a geek who enjoys his job too much) and food & wine (because he enjoys eating and drinking when not working).
This entry was posted in Food, Hugh Fearnley-Whittingstall, Organic, Rant. Bookmark the permalink.

One Response to The Big Food Fight on C4

  1. Pingback: The Great British Food Fight returns in 2009 « ITs Food

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