Thresher 40% Voucher

December 2008 offer here.

Update: 40% voucher is back 22/11/07

Update: 30% voucher is back 24/05/07

Update: 40% voucher is back 22/03/07

So, did any of you get sent the “40% Off at Threshers” voucher?

Apparently Threshers intended it to be used by suppliers and “friends” but it was posted on the Stormhoek website and, before they knew it, almost 1 million people had downloaded it.

Now, call me cynical but I think this is a case of excellent viral marketing. Their turnover was up 60% apparently due to the voucher offer and Thresher claim this will turn a profit for them.

But it was a good offer right? Well, not necessarily. Some people are blinded by an offer and seeing 40% off they can’t resist. There are two things to consider.

  1. Thresher do a 3 for 2 offer most of the time so in effect a 33.3% discount is available all the time.
  2. Thresher aren’t cheap. Some wines are 40% more than normal Supermarket prices.

That’s not to say that some bargains couldn’t be had. With all these offers (like the Sainsbury’s and Tesco ones) work out how much the wine you’re buying really costs before diving in.

There’s more details on this story on the BBC News website with video available here.

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About itsfood

An IT Manager with an interest in tech (because he's a geek who enjoys his job too much) and food & wine (because he enjoys eating and drinking when not working).
This entry was posted in Rant, Shopping, Wine. Bookmark the permalink.

3 Responses to Thresher 40% Voucher

  1. Pingback: Thresher 40% Voucher is back! « IT’s Food

  2. Pingback: Thresher 40% Off Wine and Champagne « ITs Food

  3. Pingback: Threshers: 40% off all wine and chanpagne until 2nd December 2008 « ITs Food

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